Franchisee Business with United Spirits Limited (USL)
RLL entered into a Franchise Agreement with United Spirits Limited (a Diageo group company) on 23.01.2017 and thereby got the opportunity to engage with one of the esteemed organisations i.e. United Spirits Limited (a Diageo group company) under such an agreement for some renowned brands (as specified in the agreement) of the above said organization for manufacturing and marketing in the state of Rajasthan. Our scope under this agreement ranges right from the manufacturing of these brands until the sale of the same to appropriate entity.
Moreover, our operations to manage these franchisee rights, includes procurement of raw material, processing of the same at a bottling units (whether owned or tie-up units), implication of all taxation including excise duty and also any other ancillary expenses are borne by RLL only and thereafter RLL gets the finished goods in IMFL cases and then selling thereof to specified authority. In this whole scenario, the role of the USL and ours (RLL) is as Franchisor and Franchisee of the brand respectively, wherein the franchisor shall get a specific and agreed amount as royalty from the franchisee. In other words, all the financial implications of the operations pertain to RLL only.
For getting the manufacturing of IMFL done under the aforesaid arrangement, RLL went ahead to enter into Job work or principal to principal agreement with various bottlers who are possessing excise license to manufacture IMFL in their premises in Rajasthan state to enable us to manufacture franchised brands under RLL’s brand ownership. RLL has entered into agreements with three bottlers so far which are named as follow: